What Are Metrix?

Simply put, metrics are the measurements applied to your web site, your eCommerce site and your email marketing campaigns. In particular, it's the application of statistics and analysis that is the key to deriving benefit from metrics.

Instead of just knowing that 90% of your subscribers open your email, with eComMetrix®, you can know that:

Of these 90% -

• 70% read the article on email marketing
• 40% read the article on web site metrics
• 0% read the article about the Managing Director's new shoes.

In addition, you'll receive reports that, in effect, tell you:
"Call Joe Bloggs from ABC Company and talk to him about email marketing, as his online behaviour analysis shows that he's ready to buy something that will increase the productivity of his eCommerce site."

When applied to your web site, eCommerce and email marketing, metrics will make your company more profitable.

Consider the following benefits:

• More focused sales efforts
• Lower cost of sale
• Higher profit margins
• You know your prospects and customers exact 'Hot Buttons'
• Improve your web site in ways that will increase visitor retention
• Understand your web site's strengths and capitalise on these to draw more visitors
• Understand your web site's weaknesses and create changes that really make a difference
• Know which products and services interest your visitors and promote these on your eCommerce site accordingly

If you would like to know more, please contact us.

Our knowledgeable and friendly partners will be pleased to tell you more about eComMetrix®, as well as where to find more information, resources, web sites and business partners to improve your marketing strategies.