Frequently Asked Questions

• Is this spyware or SPAM?
• How does it actually work?
• How much does it cost?
• I already have a website, will this work for it?
• I'm interested in using only the email metrics software - does this mean I have to have my website designed by you?
• We have multiple departments; can we have different accounts?

Do you have an additional question not covered here? Contact Us so that we can answer it!

Is This Spyware or SPAM?
No. In each of the three modules of the eComMetrix® solution, our software and policies associated with it are in line with Privacy and anti-SPAM legislation. In many cases, the use of eComMetrix® can actually reduce the amount of email information that you need to send to your customers / prospects, while at the same time increasing the value of information you send to each person.

Communication: Our email marketing technology is designed around permission-based electronic marketing. What this means is that those persons who have ‘opted in’ to receive information from you are the only ones who are personally identified by our tracking technology – simply to ‘measure’ their interest levels in the products and services about which you inform them.

Community and Commerce: Our web statistics and reporting is completely anonymous – except in the case of a visitor originating from an eComMetrix® email marketing campaign. In this case, the subscriber’s unique ID allows you to report on the ‘behaviours’ of their Internet experience on your ‘Community’, allowing you to focus the information that you send to them in the future.

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How Does It Actually Work?
Our technology measures the ‘online behavioural patterns’ associated with visitors to your web site (‘Community’), your online shop (‘Commerce’), and /or recipients of the eComMetrix® Communication email marketing engine. Using unique ID online feedback tools, eComMetrix® can track, measure, filter, report and provide revenue-generating information.

Communication: The statistics that are included in the metrics, or measurement, of the results of your email marketing campaign involve:

• Read Statistics – Who read your email, and when
• ‘Click’ Statistics – Which articles do your recipients click on? How often have they returned to re-read the email and articles? This is valuable as part of the criteria to assess what your customers / prospects are interested in
• Interest Level Statistics – Derivation data can be compiled on how long your recipients spend reading certain articles - another criteria used in assessing not only what your customer / prospect is interested in, but also how interested are they? This information can also be combined with information gathered from the eComMetrix® ‘Community’ and ‘Commerce’ statistics.

Community and Commerce: The statistics that are included in the metrics, or measurement, of your website (including the ‘Commerce’ area, if applicable) involve:

• Origin of Visitors – Where are your visitors coming from? Knowing which search engine, other web site, or which eComMetrix® email marketing campaign your visitor came from is vital in determining how best to optimise and increase the number of visitors to your web site
• Search Engine Feedback – You can know what your visitors actually type into Search Engines to find your web site. This helps you to focus on search terms, key words, and Search Engine Optimisation (SEO) techniques that increase the flow of targeted traffic to your web site
• Once someone comes to your web site, how do you keep them there? Statistics in regard to which web pages are visited, how long they stay, and where your visitor goes after visiting the page is integral to knowing the dynamics of your web site

When used in conjunction with the eComMetrix® Communication module for email marketing, you receive feedback on which pages specific individuals visit, length of stay on each page, and more – giving you real information on how best to market or focus your sales efforts on each particular person.

In regard to your commerce pages, which products or services are the most popular? What is the online shopping experience of your visitor (and potential buyer)? Perhaps changing the design or content of one or two pages can dramatically increase your ‘Click-to-sale’ ratio. Knowing vital visit, length of stay, and movement patterns across your web site can ensure proper attention is given to improving the areas of your web site that will increase consumer buying or contact.

Below is a diagram that pictorially presents the eComMetrix engine at work. In this example, the visitor originates from an email communication. Simply 'click' on the image to view a higher resolution Adobe Acrobat (PDF) version.

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There are many other kinds of statistics that we can incorporate into your specific reporting requirements. Contact Us to discuss what goals you have for your web site, eCommerce, or email marketing efforts, and possible areas where we can assist you in reaching these.

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How Much Does It Cost?
Of course, costs vary according to which modules interest you, whether or not web page or commerce design is required, how many are included on your email marketing database, whether you want assistance to grow your email marketing database, what your specific reporting requirements are, and more.

Contact Us for an obligation-free assessment and ‘Return on Investment’ report.

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I already have a website, will this work for it?
Absolutely. We can even incorporate your preferred ‘WebStats’ solution into the reports that are produced from eComMetrix®. In addition, the eComMetrix® Communication module can be incorporated with your existing website. This enables you to capitalise on the cross-reporting benefits (see ‘How Does It Actually Work’ above) of metrics, or measuring of visitors from the time they read your email, their visit to your website, what they visit and for how long.

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I'm interested in using only the email metrics software - does this mean I have to have my website designed by you?
The use of any module of eComMetrix® does not require you to use the other modules. For example, the use of the eComMetrix® ‘Communication’ software does not require you to have your website designed by us. However, when we do design web sites for our clients, we incorporate design elements that increase the scope and reliability of metrics information gathered.

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I’m in a company with multiple departments; Can we all have different accounts, but access the same (or different) subscriber lists?
Yes. We understand that different ‘departments’ in the same company may have internal requirements that require some flexibility on the part of your suppliers. We’re here to offer you the flexibility you require. Our software is designed with this in mind, to ensure that this process can be automated, managed, and customised according to your requirements.

Talk to us about how we can best assist you in meeting your exact requirements.

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